1. Clicks
Clicks show how many users are engaging with your campaign links.
Why it matters:
- Helps measure traffic volume
- Indicates how effective your creatives are
- First step in the conversion funnel
2. Conversions
Conversions represent users completing a desired action (signup, purchase, install, etc.).
Why it matters:
- Direct indicator of campaign success
- Helps evaluate offer performance
- Essential for payout calculation
3. Conversion Rate (CR)
Conversion Rate tells how efficiently your traffic converts.
Why it matters:
- Identifies quality of traffic
- Helps optimize landing pages
- Compares performance across campaigns
4. Cost Per Acquisition (CPA)
CPA is the cost per conversion.
Why it matters:
- Determines profitability
- Helps control ad spend
- Key for scaling campaigns
5. Revenue & Profit
Tracking revenue alone isn’t enough—you need profit.
Why it matters:
- Shows actual earnings
- Helps identify profitable campaigns
- Guides scaling decisions
6. ROI
Return on Investment measures campaign performance.
7. EPC
Earnings Per Click shows revenue per click.
8. Traffic Source Performance
Not all traffic is equal. You need to track performance by source.
9. Tracking Accuracy & Discrepancies
Accurate tracking ensures correct attribution and revenue.
Final Thoughts
Tracking the right metrics is essential to running profitable affiliate campaigns. With a reliable tracking platform like OffersHub, you can monitor performance in real time, reduce discrepancies, and scale what actually works.
